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Client:   DumBass Gifts
Industry:   Retail - Clothing/Gifts

Logos Artwork Web Print
Project:   Corporate Website
Management Goals:
  • Evoke a feeling of casualness, comfort and fun while keeping the experience clean, organized and intuitive.
  • DumBass character and artwork are to be the visual focus
  • Introduce a shopping cart that could be integrated and customized to keep the same casualness, comfort and fun approach.
Created a look that appears to be hand drawn heightening the sense of looseness and fun. Use of earthy color tones for a casual/comfortable feel. Made use of artwork thumbnail pages, interactive product color options, email-a-friend buttons and quick link menus to give the user the sense that they were in control.

Office:  603.624.2400

P. O. Box 48
14 Mt. Major Hwy.
Alton Bay, NH 03810

Studio Locations:
Alton Bay | Manchester

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Corporate Website:

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