Amoskeag Design logo
Client:   anEmotionalFish
Industry:   Mental Health

Logos Identity
Project:   Corporate Identity
Management Goals:
  • Promote the sense that the client comes first, not the practice.
Decision was made to use the secondary logo for the letterhead and envelope rather than the primary for fear of its dominance because of the use of yellow. The secondary logo also appears at the right, to tone-down the branding. Instead the letter's salutary greeting is the focus, when read from left to right. The business card true, to its function, is much aggressive towards branding the practice. Yet it is designed to evoke a sense of warmth and comfort.

Office:  603.624.2400

P. O. Box 48
14 Mt. Major Hwy.
Alton Bay, NH 03810

Studio Locations:
Alton Bay | Manchester

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